We’ve all made mistakes when building our business pages on Facebook, we are no exception to this. It’s easy to follow suit because someone says something worked for them when in all reality 9 times out of 10 it’s a terrible suggestion. Trust us, we’ve experimented with almost every suggestion we’ve heard.
Here are some of the most common mistakes so many of us have made with our business pages on Facebook.
Not Posting To Your Facebook Page Regularly
Think of your Facebook page as a doorway and every day you don’t post some sort of engaging content that door continues to close…that’s honestly one of the best ways to describe what happens. It’s so easy to close that door, but the struggle is real when you’re trying to open it back up, so post daily, if you can. Your overall content reach will … Read More »
It’s easy to believe the old adage, “if you build it, they will come”. This couldn’t be further from the truth for social media….unless your name is Oprah. Part of your social media strategy should include weekly, if not daily, the task of seeking out new people to connect with. By doing this you are continually opening your brand up to fresh new eyeballs…that’s what you want anyway, right? You want to continually reach new, targeted social media users because then you have the ability to turn those connections into one of the following:
✏️ New customers
✏️ Brand advocates
✏️ Brand referrers
✏️ Brand supporters
These people could turn into some of the best advocates for your brand, wouldn’t you love that? It’s not as hard as you think to add this task to your daily or weekly social media routine especially when there … Read More »
We can’t preach it enough, social media engagement is king for all campaigns. It’s also the key to a successful holiday social media campaign. If all you do is post the same non-engaging, overly promotional content, potential customers will get bored. Think we’re wrong? Take off your business hat for a quick minute and think like a consumer. What content are you more likely to engage with? Ad-style postings or something more light hearted, and uber engaging?
*note: these ideas can be tweaked to work with any social platform.
Here are some successful & highly engaging post ideas that can promote a brand while not being overly promotional:
Take a picture of staff or customers holding your gift cards. Start your post by asking people to tag someone that would love to get that gift card for Christmas, or Hanukkah. Under that you can … Read More »
Throughout the years social media has increasingly become anything but social when it comes to brands & businesses. Whether it’s due to lack of time or terrible advice, it seems that the social aspect has become a lost art. Take a look at Twitter and see for yourself. Your feed is bound to be filled with a ton of sales ads, purchase links, affiliate propositions, and partial Facebook fed posts.
It’s Time To Make Social Media Great Again
That’s right, it’s time we start getting back to being social, having real conversations, and building legitimate relationships online. It’s time brands and businesses start putting a little time and thought into engaging, and for the love of all things good in this world, it’s time to stop with the automated DMs, & LinkedIn messages.
How Do You Put the Social Back in Social Media?
We’re … Read More »
Steps to update your Facebook:
1. Visit your profile on Facebook (not your newsfeed).
2. Follow the prompts.
3. Admire your awesome updates.
4. Tell a friend.
All too often I see people sharing pictures on Facebook with the original message being “Like and Share for your chance to win….” Sounds perfectly easy, but it actually isn’t. Requiring anyone to share the post in exchange for an entry doesn’t always work. With so many customizable privacy settings you’re never going to see everyone who shared the post making those posts hidden and unknown. Not very fair to the clueless fans that just shared your post and promoted your page. Liking a post as an entry to win is OK, but still not the best option because when you’re announcing the winner you’re not able to tag them so they will not be alerted to their winning unless they are watching your page like a hawk.
How To Run An On Page Contest On Facebook
Require the entrants to comment to … Read More »
Today Facebook announced during their F8 Conference many things including changes to their Messenger app and a mobile app for advertising analytics…They also announced that video uploaded to Facebook will now have the ability to be embedded onto other websites, like this one.
This is extremely exciting to us here at KiMedia Strategies because many of our clients are seeing greater success with their video marketing strategies on Facebook than on YouTube. We know this doesn’t mean that Facebook will “kill” YouTube or really even slow it down, but we do think that for some businesses this could mean big things for their videos.
We want to know what you think about this. Are you happy that they are rolling this feature out or does it even affect your social media marketing strategy?
It’s #ThrowbackThursday, is your brand participating? Some ideas:
– employee pics when they were babies or teens.
– the early days of the company.
– relevant throwbacks in your industry – who invented the first chicken wing…the first female attorney….etc…
– showcase clients or customers from years ago.
No matter what you choose to do make sure you’re participating in this highly engaged, viral trend using #ThrowbackThursday & #TBT on all social sites: Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr…!
Here’s our #TBT: what the KiMedia Strategies office looked like in 2010, just starting out in the corner of Kim’s bedroom. To see how far we’ve come is amazing!
They have FINALLY made their Facebook scheduler just a little easier… especially when collaborating with other team members! Yes, this means they’ve finally added a “draft” option.
This is extremely exciting news for us here at KiMedia Strategies as we have thought that the scheduler has been a little tedious and outdated for quite some time. Kudos to you, Facebook. It’s about time you got something right… Now how about those post views….. #sigh
If you own or manage a Facebook page I’m sure you’ve noticed that it’s getting harder to organically build it with new likes. One of the best ways to organically build up numbers is to host a social media contest with a prize worth winning. If done right this could be an enormous success, however if not you might be looking at a page inflated with dead likes.
What are “Dead Likes”?
Think of Dead Likes like dead weight. They are there and provide absolutely no value. They slow down the progress of the page, don’t interact and would never be a customer. When you have fans that don’t interact Facebook views it as your content isn’t good enough to engage with and decreases the number of people that actually see your posts through their newsfeeds.
How Do You Prevent Gaining Dead Likes … Read More »