The #1 Facebook Tip Every New Company Facebook Page Owner Needs To Know
Posted on September 11th, by Kim Randall in Be Social, Facebook Tips, Social Media, Social Media Success, Social Media Tips. No Comments
When starting your company Facebook page, and especially during the early stages, it’s easy to want to invite everyone you know to “like” your page. We are taught that social media is a numbers game & the more likes we have, the better we will look to potential customers, the more sales we’ll make, and the more popular our company will be online.
The theory sounds amazing, but unfortunately it doesn’t work like that. Facebook’s algorithm only allows so much content to be seen by every account/person. Let’s be real for a minute. How many pages do you personally like? Probably quite a lot, huh? Facebook decides what to show you in your feed based on your actions with pages and personal accounts so why waste a view on someone that will forever stay a number, but probably never actually become customer?
The Solution
Invite people that you truly believe will become one of three types of “likes”.
1. A Customer – someone that actually pays you for what your company offers.
2. A supporter – someone that engages with your content keeping your “reach” numbers up.
3. A promoter/brand advocate – this person might simply be a promoter, but it could also be a customer turned brand advocate. This person also falls into the supporter category. This person is huge. We live in a world where word of mouth marketing is the most trusted form of marketing. Finding promoters/brand advocates is YUUUUUGE!
Tip: Unfortunately a lot family can = dead weight on social media. Be very selective who you choose to invite to your company page & above everything else be intentional with who you invite to connect with your business and then provide value in your posts to attract new organic likes.
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