Social Media Success


Never Stop Connecting With New People On Social Media Platforms

It’s easy to believe the old adage, “if you build it, they will come”. This couldn’t be further from the truth for social media….unless your name is Oprah. Part of your social media strategy should include weekly, if not daily, the task of seeking out new people to connect with. By doing this you are continually opening your brand up to fresh new eyeballs…that’s what you want anyway, right? You want to continually reach new, targeted social media users because then you have the ability to turn those connections into one of the following:

✏️ New customers

✏️ Brand advocates

✏️ Brand referrers

✏️ Brand supporters

These people could turn into some of the best advocates for your brand, wouldn’t you love that? It’s not as hard as you think to add this task to your daily or weekly social media routine especially when there … Read More »



Engagement Is Key For Businesses During The Holidays

 

We can’t preach it enough, social media engagement is king for all campaigns. It’s also the key to a successful holiday social media campaign. If all you do is post the same non-engaging, overly promotional content, potential customers will get bored. Think we’re wrong? Take off your business hat for a quick minute and think like a consumer. What content are you more likely to engage with? Ad-style postings or something more light hearted, and uber engaging?

*note: these ideas can be tweaked to work with any social platform. 

Here are some successful & highly engaging post ideas that can promote a brand while not being overly promotional:
Gift Cards

Take a picture of staff or customers holding your gift cards. Start your post by asking people to tag someone that would love to get that gift card for Christmas, or Hanukkah. Under that you can … Read More »



Make Social Media Great Again

Throughout the years social media has increasingly become anything but social when it comes to brands & businesses. Whether it’s due to lack of time or terrible advice, it seems that the social aspect has become a lost art. Take a look at Twitter and see for yourself. Your feed is bound to be filled with a ton of sales ads, purchase links, affiliate propositions, and partial Facebook fed posts.

It’s Time To Make Social Media Great Again

That’s right, it’s time we start getting back to being social, having real conversations, and building legitimate relationships online. It’s time brands and businesses start putting a little time and thought into engaging, and for the love of all things good in this world, it’s time to stop with the automated DMs, & LinkedIn messages.

How Do You Put the Social Back in Social Media?

We’re … Read More »



Take Your Social Media Mobile With These Helpful Apps

Posted on June 1st, by Kim Randall in Be Social, Social Media Success, Social Media Tips. No Comments

It’s summertime and no one wants to be in a stuffy office let alone behind a desk so why not take one of the tasks you do every day mobile? It’s pretty easy to do, with the exception of one or two hiccups, but we’ll get to those in a bit. Right now we’re going to share with you all of our favorite apps that we actually do use on a daily basis when our clients have us working out of the office.

Social Media Management Apps

Facebook Pages
Twitter (native app for personal account usage)
Echofon (for all client Twitter accounts)
Hootsuite for scheduling directly from the web or content curation platforms
LinkedIn’s native app for personal accounts
Pinterest’s native app
Social Report for deep analytics as well as goal conversions etc…
Sprout Social (we use this for a few accounts based on necessity)
HubSpot (this is used for … Read More »



Learn How One Social Media Professional Finds Success With Twitter

Posted on May 9th, by Kim Randall in Be Social, Featured, Social Media Success, Social Media Tips, Twitter. No Comments

I have always been, and will probably always be a huge supporter, and user of Twitter. I’ve had an account since its early days…you know, the days where there was so little happening that the main page was a live feed of the stream. I remember that after 10pm Central the newsfeed would primarily be in languages I am unfamiliar with. I also remember that people would talk…yes I do mean REAL conversations. Over the years I’ve experienced great success with Twitter, not just for my own personal account, but also for clients. So many ask how, and while the tips are so basic, it’s truly about the follow through.

I never stop building my community – Follow, follow, follow. I use Tweepi to key into conversations that are currently happening as well as to find very targeted accounts that I’m … Read More »



Facebook Adds Short Bio & Featured Pictures To Personal Profiles

Posted on October 22nd, by Kim Randall in Facebook Tips, Social Media Success. No Comments

Steps to update your Facebook:

1. Visit your profile on Facebook (not your newsfeed).

2. Follow the prompts.

 

3. Admire your awesome updates.

4. Tell a friend.



Your Like & Share Facebook Contest Won’t Work

All too often I see people sharing pictures on Facebook with the original message being “Like and Share for your chance to win….” Sounds perfectly easy, but it actually isn’t. Requiring anyone to share the post in exchange for an entry doesn’t always work. With so many customizable privacy settings you’re never going to see everyone who shared the post making those posts hidden and unknown. Not very fair to the clueless fans that just shared your post and promoted your page. Liking a post as an entry to win is OK, but still not the best option because when you’re announcing the winner you’re not able to tag them so they will not be alerted to their winning unless they are watching your page like a hawk.

How To Run An On Page Contest On Facebook

Require the entrants to comment to … Read More »



Is Your Brand Participating In #ThrowbackThursday?

Posted on January 29th, by Kim Randall in Facebook Tips, Google+, Social Media, Social Media Success, Social Media Tips. No Comments

It’s #ThrowbackThursday, is your brand participating? Some ideas:

– employee pics when they were babies or teens.
– the early days of the company.
– relevant throwbacks in your industry – who invented the first chicken wing…the first female attorney….etc…
– showcase clients or customers from years ago.

No matter what you choose to do make sure you’re participating in this highly engaged, viral trend using #ThrowbackThursday & #TBT on all social sites: Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr…!

Here’s our #TBT: what the KiMedia Strategies office looked like in 2010, just starting out in the corner of Kim’s bedroom. To see how far we’ve come is amazing!



13 Timeless Social Media Tips

Posted on November 26th, by Kim Randall in Featured, Social Media Success, Social Media Tips. No Comments

There are hundreds of social media tips that everyone could use when it comes to their social media campaigns, but many of them come and go depending on trends, social platforms and new user behaviors…. however… we’ve come up with 11 tips that will always be relevant no matter the trends or user behaviors.

Never stop following new people.
Don’t ever ignore the trending topics, you never know where your brand might fit in.
Use the platform that your customers are on, not only the ones you prefer.
Use hashtags, but don’t over hashtag your content.
Have separate social accounts for your personal brand and for your business.
Give social media time. Success doesn’t happen overnight.
Blog about your company, and interesting topics that will help you become the leader within your industry.
Social advertising should support an engaging social media strategy, not replace it.
Never give up and … Read More »



One Social Media Trend We Are Hoping For In 2015

Posted on November 19th, by Kim Randall in Social Media Success, Social Media Tips, Uncategorized. No Comments

We see all of the “expert” trend predictions circulating the Internet. Most are very vague in the actual prediction because let’s face it, unless you have the inside scoop on what new features will be launched or what user behaviors will end up being, you can’t really do much accurate predicting when it comes to the social web. Looking back at the past 4 years of predictions one thing is for sure…. businesses really need to get serious about social media. They really need to accept that whether they like it or not, their customers and brand advocates are online and there are ways to reach them… and tools to use that can help.

This, my friends, is where our social media prediction begins

We predict that brands will begin to truly understand the importance of social analytics. They will begin to understand … Read More »