“When women support each other, incredible things happen.”
I have had the pleasure of having Tara working with me for just over a year now. Not only does she do beautiful work, she also is one of KiMedia Strategies’ biggest cheerleaders. She wants to see this woman owned business succeed, which is what women should want for one another, right?
Learn a little about Tara Anderson, Digital Creative Director, KiMedia Strategies
Tara Graduated from Ohio Northern University with a Bachelor of Fine Arts with a concentration in design. In 2003 she pursued a career in Visual Merchandising at the Macy’s Flagship Store in Columbus, OH where she worked until 2006 when she took a position at Nordstrom as a Visual Merchandiser and specializing in Men’s Fashion until 2015. In 2015 Tara made another career move and took a position at The … Read More »
It’s easy to believe the old adage, “if you build it, they will come”. This couldn’t be further from the truth for social media….unless your name is Oprah. Part of your social media strategy should include weekly, if not daily, the task of seeking out new people to connect with. By doing this you are continually opening your brand up to fresh new eyeballs…that’s what you want anyway, right? You want to continually reach new, targeted social media users because then you have the ability to turn those connections into one of the following:
✏️ New customers
✏️ Brand advocates
✏️ Brand referrers
✏️ Brand supporters
These people could turn into some of the best advocates for your brand, wouldn’t you love that? It’s not as hard as you think to add this task to your daily or weekly social media routine especially when there … Read More »
We Have To Be Honest About Our Social Media
We’re good at what we do…really good. We make brands social using the latest trends to enhance their exposure and engagement, but the one thing we’ve been really terrible about is practicing what we preach. Plain and simple, we are doing a horrible job with our own company social media…not because we can’t make Kimedia Strategies successful online, rather because we’ve always been so focused on success for our clients that our brand fell to the bottom of the list. Sad, but true story.
I personally Tweet, Instagram, Snap, Facebook, LinkedIn…you know, all that good social stuff, every single day. I encourage conversations around content, but that’s for my personal Kim Randall brand, not KiMedia Strategies and while that’s great, we still suck at our own social media which is why … Read More »
We can’t preach it enough, social media engagement is king for all campaigns. It’s also the key to a successful holiday social media campaign. If all you do is post the same non-engaging, overly promotional content, potential customers will get bored. Think we’re wrong? Take off your business hat for a quick minute and think like a consumer. What content are you more likely to engage with? Ad-style postings or something more light hearted, and uber engaging?
*note: these ideas can be tweaked to work with any social platform.
Here are some successful & highly engaging post ideas that can promote a brand while not being overly promotional:
Take a picture of staff or customers holding your gift cards. Start your post by asking people to tag someone that would love to get that gift card for Christmas, or Hanukkah. Under that you can … Read More »
Throughout the years social media has increasingly become anything but social when it comes to brands & businesses. Whether it’s due to lack of time or terrible advice, it seems that the social aspect has become a lost art. Take a look at Twitter and see for yourself. Your feed is bound to be filled with a ton of sales ads, purchase links, affiliate propositions, and partial Facebook fed posts.
It’s Time To Make Social Media Great Again
That’s right, it’s time we start getting back to being social, having real conversations, and building legitimate relationships online. It’s time brands and businesses start putting a little time and thought into engaging, and for the love of all things good in this world, it’s time to stop with the automated DMs, & LinkedIn messages.
How Do You Put the Social Back in Social Media?
We’re … Read More »