Social Media Tips


Take Your Social Media Mobile With These Helpful Apps

Posted on June 1st, by Kim Randall in Be Social, Social Media Success, Social Media Tips. No Comments

It’s summertime and no one wants to be in a stuffy office let alone behind a desk so why not take one of the tasks you do every day mobile? It’s pretty easy to do, with the exception of one or two hiccups, but we’ll get to those in a bit. Right now we’re going to share with you all of our favorite apps that we actually do use on a daily basis when our clients have us working out of the office.

Social Media Management Apps

Facebook Pages
Twitter (native app for personal account usage)
Echofon (for all client Twitter accounts)
Hootsuite for scheduling directly from the web or content curation platforms
LinkedIn’s native app for personal accounts
Pinterest’s native app
Social Report for deep analytics as well as goal conversions etc…
Sprout Social (we use this for a few accounts based on necessity)
HubSpot (this is used for … Read More »



Learn How One Social Media Professional Finds Success With Twitter

Posted on May 9th, by Kim Randall in Be Social, Featured, Social Media Success, Social Media Tips, Twitter. No Comments

I have always been, and will probably always be a huge supporter, and user of Twitter. I’ve had an account since its early days…you know, the days where there was so little happening that the main page was a live feed of the stream. I remember that after 10pm Central the newsfeed would primarily be in languages I am unfamiliar with. I also remember that people would talk…yes I do mean REAL conversations. Over the years I’ve experienced great success with Twitter, not just for my own personal account, but also for clients. So many ask how, and while the tips are so basic, it’s truly about the follow through.

I never stop building my community – Follow, follow, follow. I use Tweepi to key into conversations that are currently happening as well as to find very targeted accounts that I’m … Read More »



Your Like & Share Facebook Contest Won’t Work

All too often I see people sharing pictures on Facebook with the original message being “Like and Share for your chance to win….” Sounds perfectly easy, but it actually isn’t. Requiring anyone to share the post in exchange for an entry doesn’t always work. With so many customizable privacy settings you’re never going to see everyone who shared the post making those posts hidden and unknown. Not very fair to the clueless fans that just shared your post and promoted your page. Liking a post as an entry to win is OK, but still not the best option because when you’re announcing the winner you’re not able to tag them so they will not be alerted to their winning unless they are watching your page like a hawk.

How To Run An On Page Contest On Facebook

Require the entrants to comment to … Read More »



Is Your Brand Participating In #ThrowbackThursday?

Posted on January 29th, by Kim Randall in Facebook Tips, Google+, Social Media, Social Media Success, Social Media Tips. No Comments

It’s #ThrowbackThursday, is your brand participating? Some ideas:

– employee pics when they were babies or teens.
– the early days of the company.
– relevant throwbacks in your industry – who invented the first chicken wing…the first female attorney….etc…
– showcase clients or customers from years ago.

No matter what you choose to do make sure you’re participating in this highly engaged, viral trend using #ThrowbackThursday & #TBT on all social sites: Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr…!

Here’s our #TBT: what the KiMedia Strategies office looked like in 2010, just starting out in the corner of Kim’s bedroom. To see how far we’ve come is amazing!



Simple Tips To Help You Improve Your Social Media Presence

Posted on December 2nd, by Kim Randall in Featured, Social Media, Social Media Tips. No Comments

No BS here, just some really great tips.

Twitter Tips

– Continually seek out new people to follow
– Have real conversations with people and brands
– Participate in Twitter chats
– Share content that you are truly interested in or that your business/ brand wants to be seen as the leader in
– Watch your analytics to see what shared content generates clicks, new follows, shares and replies
– Don’t automate your direct messages
– Always know what you’re Tweeting
– Be kind and thank others for sharing your content
– Follow popular hashtags and participate in conversation
– Above all else, be yourself.

Facebook Tips

– One of my favorite tips especially for brands and small businesses that do not have a huge marketing budget is to run a $1/ day new like ad campaign targeted exactly to who you want seeing your content.

– Engage content on other pages
– Don’t just … Read More »



13 Timeless Social Media Tips

Posted on November 26th, by Kim Randall in Featured, Social Media Success, Social Media Tips. No Comments

There are hundreds of social media tips that everyone could use when it comes to their social media campaigns, but many of them come and go depending on trends, social platforms and new user behaviors…. however… we’ve come up with 11 tips that will always be relevant no matter the trends or user behaviors.

Never stop following new people.
Don’t ever ignore the trending topics, you never know where your brand might fit in.
Use the platform that your customers are on, not only the ones you prefer.
Use hashtags, but don’t over hashtag your content.
Have separate social accounts for your personal brand and for your business.
Give social media time. Success doesn’t happen overnight.
Blog about your company, and interesting topics that will help you become the leader within your industry.
Social advertising should support an engaging social media strategy, not replace it.
Never give up and … Read More »



One Social Media Trend We Are Hoping For In 2015

Posted on November 19th, by Kim Randall in Social Media Success, Social Media Tips, Uncategorized. No Comments

We see all of the “expert” trend predictions circulating the Internet. Most are very vague in the actual prediction because let’s face it, unless you have the inside scoop on what new features will be launched or what user behaviors will end up being, you can’t really do much accurate predicting when it comes to the social web. Looking back at the past 4 years of predictions one thing is for sure…. businesses really need to get serious about social media. They really need to accept that whether they like it or not, their customers and brand advocates are online and there are ways to reach them… and tools to use that can help.

This, my friends, is where our social media prediction begins

We predict that brands will begin to truly understand the importance of social analytics. They will begin to understand … Read More »



What Is The Relevance Of A Hashtag On Twitter?

What makes a hashtag relevant on Twitter?

Is it the popularity of the Tweeter that makes up the hashtag? Is it the creativity?

It seems like many brands don’t quite understand how, why or when to actually use hashtags so we’ve decided to break it down for you. We’re here to let you know how relevant a hashtag is on the various platforms, insider tips on using hashtags and mistakes we’ve all made, but need to stop making.

Twitter is one of the most relevant places that hashtags are used… and coincidently enough the first place hashtags were relevant.

Ways To Use Hashtags on Twitter

As keywords describing content in the Tweet so users are able to find it even if they aren’t following you.
As a way to host Twitter chats or parties.
To find information on a specific topic.
To follow trends.
To connect with people attending the same events.
To follow … Read More »



Facebook Scheduler Gets A Facelift, Adds Drafting Option

Posted on October 17th, by Kim Randall in Facebook Tips, Social Media, Social Media Success, Social Media Tips. No Comments

They have FINALLY made their  Facebook scheduler just a little easier… especially when collaborating with other team members! Yes, this means they’ve finally added a “draft” option.

This is extremely exciting news for us here at KiMedia Strategies as we have thought that the scheduler has been a little tedious and outdated for quite some time. Kudos to you, Facebook. It’s about time you got something right… Now how about those post views….. #sigh


Are You Holding Back Your Social Media Campaign?

Posted on August 8th, by Kim Randall in Social Media, Social Media Success, Social Media Tips. No Comments

We’ve all had those clients.
You know…. the ones that think that you read minds and need absolutely nothing from them. We’ve been there. All too recently to be honest. The client that is the inspiration for this post happens to be a restaurant. Now… there is a lot that we can accomplish without them online, but there are still certain things that are always needed, especially from a restaurant on a regular basis.
Some of those things would be:

> daily specials
> upcoming events
> change in hours
> holiday happenings
> local news
> and other awesome bits of content

When this information is not given it makes it extremely hard for a social media company to do anything outside of what is provided. Sure there’s a little room to get creative, but not a whole lot. Not to mention many managers and owners hate seeing … Read More »