Are You Holding Back Your Social Media Campaign?

We’ve all had those clients.

You know…. the ones that think that you read minds and need absolutely nothing from them. We’ve been there. All too recently to be honest. The client that is the inspiration for this post happens to be a restaurant. Now… there is a lot that we can accomplish without them online, but there are still certain things that are always needed, especially from a restaurant on a regular basis.

Some of those things would be:

• > daily specials
• > upcoming events
• > change in hours
• > holiday happenings
• > local news
• > and other awesome bits of content

When this information is not given it makes it extremely hard for a social media company to do anything outside of what is provided. Sure there’s a little room to get creative, but not a whole lot. Not to mention many managers and owners hate seeing posts that are not approved.

Let’s discuss ways to work more efficiently with your social media company to effectively push out your campaigns

1.  Make sure you are in direct contact with them and make sure managers have their contact t as well.
2. Plan ahead and get your specials to them prior to the day of.
3. Be in communication with them if you’re unsure of what’s happening or not happy with results – we aren’t mind readers.
4. Take their advice. They are the ones that are using these technologies all day and the reason why you hired them.
5. Request weekly calls – it only takes a half hour to talk about where you’re at, where you’re going and what’s coming up in the next week.
6. Don’t be afraid to ask questions.
7. Above all make sure you are paying them. You don’t work for free do you?

There are many other solutions for flawless work synergy, but these are the basics that will help make the relationship a healthy one and help your social media campaigns thrive.

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