If you own or manage a Facebook page I’m sure you’ve noticed that it’s getting harder to organically build it with new likes. One of the best ways to organically build up numbers is to host a social media contest with a prize worth winning. If done right this could be an enormous success, however if not you might be looking at a page inflated with dead likes.

What are “Dead Likes”?

Think of Dead Likes like dead weight. They are there and provide absolutely no value. They slow down the progress of the page, don’t interact and would never be a customer. When you have fans that don’t interact Facebook views it as your content isn’t good enough to engage with and decreases the number of people that actually see your posts through their newsfeeds.

How Do You Prevent Gaining Dead Likes … Read More »

We’ve all heard the news and have had ample time to have individual and group pity parties. Some are petitioning online, others are just choosing to complain constantly and then there are people like us that have chosen to point out the positive. Let’s talk about creative strategies to increase engagement to your Facebook fanpages. 

1. Tag your friends in updates that relate to them.

Have a picture update that you know some of your personal friends would like? Tag them in it to increase the virality of the post.

2. Ask questions.

Don’t just post links all the time. Ask questions on your page pertaining to your industry.

Examples:

* Restaurants: Ask what their favorite special or meal is.

* Tech: Ask what their favorite gadget for 2013 has been.

*Industry specific: Ask tips they would give to other professionals.

Other ideas would be to ask what their … Read More »

Directly from Facebook’s small business blog:

It’s now Easier to Administer Promotions on Facebook
We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

Collect entries by having users post on the Page or comment/like a Page post

Collect entries by having users message the Page

Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:

It’s … Read More »

Thanksgiving is behind us, Black Friday is over in just a few minutes and next up we have “Small Business Saturday”. A day where the focus is on shopping small and shopping local. Sadly the big box stores are continuing many of their sales and specials straight through the weekend and into Cyber Monday. Let us share with you some ways to make some noise online to get customers in your door and purchasing your goods and services.

Small business social media tips

Claim your venue on Foursquare and take advantage of creating specials as well as updating daily. People use Foursquare to see what’s around them so let your business be the one that stands out.
Monitor the Twitter-webz – see who’s talking about shopping in your area with tools like Monitter.com that allow you to track conversations in specific geographical locations.
Broadcast … Read More »

Social Media facts, quotes and tips….

It’s easy to think that all social media campaigns are successful almost immediately, but sadly they aren’t. Not unless you happen to end up with a genius viral video or you’re pretty darn famous and let’s face it… that’s not very likely to happen meaning that you have to work at your campaign in order to find success. You need to nurture your platforms just as you would a child.

Here are a few tips that will help you, over time, achieve success through social media:

☑ Log onto your social media platforms daily, update, engage with others all while creating a unique strategy.

☑ Find out what your competitors are not doing and do that.

☑ Be where your target audience is and engage with them, not as a salesperson, but rather as an acquaintance.

☑ Be social, not promotional.

☑ Don’t give up. If things don’t appear to … Read More »