With Tropical Storm Debby lingering off the coast of Tampa, we’ve been keeping an eye on the weather reports, tracking hashtags and doing everything we can to make sure that even if we lost power, we would still be connected. Sure, we have our radio with batteries, but we are in the “sharing and over sharing days” where we like to stay connected by conversing with others through the Internet and text. This is by far the quickest way to update friends, family and neighbors of the weather or disaster conditions.

Here are 6 ways we’ve prepared for a worst case scenario:

All of our gadgets are fully charged and still plugged in including the Macbook, Android phone, iPad, and the Zaggsparq.
We have downloaded the Weather.com app and have set Severe weather alerts on both the iPad and Android phone.
We have the … Read More »

We play it safe all the time in life and Online. We stick to the simple and familiar especially when it comes to engagement, promotions and conversations on the Internet, and while this is all good, it’s too safe.

When a new platform launches, is your business among the first to sign up or do you wait to see what everyone else will do? Are you creating buzz or simply Tweeting what others are doing?

It’s no longer just about being Online, it’s about making waves and taking chances.

It’s time to

* Test the limits
* Go the extra mile to connect with your audience
* Tweet the not-so-ordinary content (and people)
* Be unique
* Stand out
* Find new ways to get in front of people
* Engage
* Join other platforms
* Stop automating your campaigns

With the thousand of networks available Online today anyone can be … Read More »