If you know me, you’ve heard about Brady at one point or another. Maybe you follow me on social media and have watched this kid grow up through pictures, videos, trips, and stories. Maybe you have a hard time believing he’s going to be 18 next month and is now a senior in high school….
Let me say this the same way I would in a client meeting. Yes, you can post every trending audio. Yes, you can pivot your brand voice every few months because engagement dipped. Yes, you can copy what your competitor just did because it looks like it’s working for them. But that doesn’t mean you should. Every time a platform updates,…
There’s always that one project, the one that quietly changes everything. For me, it was a pizza box. Slice of The Burg needed custom boxes, and what started as a simple question from Mary during Covid turned into a creative rabbit hole I didn’t expect. I remember obsessing over the typography, playing around with palm…