When starting your company Facebook page, and especially during the early stages, it’s easy to want to invite everyone you know to “like” your page. We are taught that social media is a numbers game & the more likes we have, the better we will look to potential customers, the more sales we’ll make, and the more popular our company will be online.

The theory sounds amazing, but unfortunately it doesn’t work like that. Facebook’s algorithm only allows so much content to be seen by every account/person. Let’s be real for a minute. How many pages do you personally like? Probably quite a lot, huh? Facebook decides what to show you in your feed based on your actions with pages and personal accounts so why waste a view on someone that will forever stay a number, but probably never actually become … Read More »

Yep, you heard us right. We believe that you should consider investing a little time into cleaning up your Facebook page likes sometime in the near future  because contrary to popular belief, Facebook success is not actually measured by the number of accounts that like your page, it’s measured by the number of engaged accounts that interact with your content in the way you want them to.

(EXAMPLE: click to website, comment, use coupon code in store, etc…)

Here are some very easy steps complete with visuals on how you can force accounts, also known as dead likes, to unfollow your page and ultimately increase your reach efforts.

Step 1: Go to your business Facebook page

facebook.com/yourpageusername

Step 2: Click on Settings.

Step 3: Click “People & Other Pages”.

Step 4: Start selecting accounts you wish to force … Read More »

We’ve all made mistakes when building our business pages on Facebook, we are no exception to this. It’s easy to follow suit because someone says something worked for them when in all reality 9 times out of 10 it’s a terrible suggestion. Trust us, we’ve experimented with almost every suggestion we’ve heard.

Here are some of the most common mistakes so many of us have made with our business pages on Facebook.

Not Posting To Your Facebook Page Regularly

Think of your Facebook page as a doorway and every day you don’t post some sort of engaging content that door continues to close…that’s honestly one of the best ways to describe what happens. It’s so easy to close that door, but the struggle is real when you’re trying to open it back up, so post daily, if you can. Your overall content reach will … Read More »

We can’t preach it enough, social media engagement is king for all campaigns. It’s also the key to a successful holiday social media campaign. If all you do is post the same non-engaging, overly promotional content, potential customers will get bored. Think we’re wrong? Take off your business hat for a quick minute and think like a consumer. What content are you more likely to engage with? Ad-style postings or something more light hearted, and uber engaging?

*note: these ideas can be tweaked to work with any social platform. 

Here are some successful & highly engaging post ideas that can promote a brand while not being overly promotional:
Gift Cards

Take a picture of staff or customers holding your gift cards. Start your post by asking people to tag someone that would love to get that gift card for Christmas, or Hanukkah. Under that you can … Read More »

Throughout the years social media has increasingly become anything but social when it comes to brands & businesses. Whether it’s due to lack of time or terrible advice, it seems that the social aspect has become a lost art. Take a look at Twitter and see for yourself. Your feed is bound to be filled with a ton of sales ads, purchase links, affiliate propositions, and partial Facebook fed posts.

It’s Time To Make Social Media Great Again

That’s right, it’s time we start getting back to being social, having real conversations, and building legitimate relationships online. It’s time brands and businesses start putting a little time and thought into engaging, and for the love of all things good in this world, it’s time to stop with the automated DMs, & LinkedIn messages.

How Do You Put the Social Back in Social Media?

We’re … Read More »

It’s summertime and no one wants to be in a stuffy office let alone behind a desk so why not take one of the tasks you do every day mobile? It’s pretty easy to do, with the exception of one or two hiccups, but we’ll get to those in a bit. Right now we’re going to share with you all of our favorite apps that we actually do use on a daily basis when our clients have us working out of the office.

Social Media Management Apps

Facebook Pages
Twitter (native app for personal account usage)
Echofon (for all client Twitter accounts)
Hootsuite for scheduling directly from the web or content curation platforms
LinkedIn’s native app for personal accounts
Pinterest’s native app
Social Report for deep analytics as well as goal conversions etc…
Sprout Social (we use this for a few accounts based on necessity)
HubSpot (this is used for … Read More »

I have always been, and will probably always be a huge supporter, and user of Twitter. I’ve had an account since its early days…you know, the days where there was so little happening that the main page was a live feed of the stream. I remember that after 10pm Central the newsfeed would primarily be in languages I am unfamiliar with. I also remember that people would talk…yes I do mean REAL conversations. Over the years I’ve experienced great success with Twitter, not just for my own personal account, but also for clients. So many ask how, and while the tips are so basic, it’s truly about the follow through.

I never stop building my community – Follow, follow, follow. I use Tweepi to key into conversations that are currently happening as well as to find very targeted accounts that I’m … Read More »

All too often I see people sharing pictures on Facebook with the original message being “Like and Share for your chance to win….” Sounds perfectly easy, but it actually isn’t. Requiring anyone to share the post in exchange for an entry doesn’t always work. With so many customizable privacy settings you’re never going to see everyone who shared the post making those posts hidden and unknown. Not very fair to the clueless fans that just shared your post and promoted your page. Liking a post as an entry to win is OK, but still not the best option because when you’re announcing the winner you’re not able to tag them so they will not be alerted to their winning unless they are watching your page like a hawk.

How To Run An On Page Contest On Facebook

Require the entrants to comment to … Read More »