Yep, you heard us right. We believe that you should consider investing a little time into cleaning up your Facebook page likes sometime in the near future  because contrary to popular belief, Facebook success is not actually measured by the number of accounts that like your page, it’s measured by the number of engaged accounts that interact with your content in the way you want them to.

(EXAMPLE: click to website, comment, use coupon code in store, etc…)

Here are some very easy steps complete with visuals on how you can force accounts, also known as dead likes, to unfollow your page and ultimately increase your reach efforts.

Step 1: Go to your business Facebook page

facebook.com/yourpageusername

Step 2: Click on Settings.

Step 3: Click “People & Other Pages”.

Step 4: Start selecting accounts you wish to force … Read More »

We’ve all made mistakes when building our business pages on Facebook, we are no exception to this. It’s easy to follow suit because someone says something worked for them when in all reality 9 times out of 10 it’s a terrible suggestion. Trust us, we’ve experimented with almost every suggestion we’ve heard.

Here are some of the most common mistakes so many of us have made with our business pages on Facebook.

Not Posting To Your Facebook Page Regularly

Think of your Facebook page as a doorway and every day you don’t post some sort of engaging content that door continues to close…that’s honestly one of the best ways to describe what happens. It’s so easy to close that door, but the struggle is real when you’re trying to open it back up, so post daily, if you can. Your overall content reach will … Read More »

It’s easy to believe the old adage, “if you build it, they will come”. This couldn’t be further from the truth for social media….unless your name is Oprah. Part of your social media strategy should include weekly, if not daily, the task of seeking out new people to connect with. By doing this you are continually opening your brand up to fresh new eyeballs…that’s what you want anyway, right? You want to continually reach new, targeted social media users because then you have the ability to turn those connections into one of the following:

✏️ New customers

✏️ Brand advocates

✏️ Brand referrers

✏️ Brand supporters

These people could turn into some of the best advocates for your brand, wouldn’t you love that? It’s not as hard as you think to add this task to your daily or weekly social media routine especially when there … Read More »

We Have To Be Honest About Our Social Media

We’re good at what we do…really good. We make brands social using the latest trends to enhance their exposure and engagement, but the one thing we’ve been really terrible about is practicing what we preach. Plain and simple, we are doing a horrible job with our own company social media…not because we can’t make Kimedia Strategies successful online, rather because we’ve always been so focused on success for our clients that our brand fell to the bottom of the list. Sad, but true story.

I personally Tweet, Instagram, Snap, Facebook, LinkedIn…you know, all that good social stuff, every single day. I encourage conversations around content, but that’s for my personal Kim Randall brand, not KiMedia Strategies and while that’s great, we still suck at our own social media which is why … Read More »