LinkedIn is getting more personal these days allowing users to create their own personalized cover photos and we think that’s awesome! Just one more way to subtly show off a personal side to the otherwise business person that you are on LinkedIn. You’ll see below that we created a personalized cover for our CEO all in the theme of 8-bit Mario awesomeness because.. well…. she’s slightly obsessed.

LinkedIn does have some stock covers available to choose from, but where’s the fun in that?

No BS here, just some really great tips.

Twitter Tips

– Continually seek out new people to follow
– Have real conversations with people and brands
– Participate in Twitter chats
– Share content that you are truly interested in or that your business/ brand wants to be seen as the leader in
– Watch your analytics to see what shared content generates clicks, new follows, shares and replies
– Don’t automate your direct messages
– Always know what you’re Tweeting
– Be kind and thank others for sharing your content
– Follow popular hashtags and participate in conversation
– Above all else, be yourself.

Facebook Tips

– One of my favorite tips especially for brands and small businesses that do not have a huge marketing budget is to run a $1/ day new like ad campaign targeted exactly to who you want seeing your content.

– Engage content on other pages
– Don’t just … Read More »

There are hundreds of social media tips that everyone could use when it comes to their social media campaigns, but many of them come and go depending on trends, social platforms and new user behaviors…. however… we’ve come up with 11 tips that will always be relevant no matter the trends or user behaviors.

Never stop following new people.
Don’t ever ignore the trending topics, you never know where your brand might fit in.
Use the platform that your customers are on, not only the ones you prefer.
Use hashtags, but don’t over hashtag your content.
Have separate social accounts for your personal brand and for your business.
Give social media time. Success doesn’t happen overnight.
Blog about your company, and interesting topics that will help you become the leader within your industry.
Social advertising should support an engaging social media strategy, not replace it.
Never give up and … Read More »

We see all of the “expert” trend predictions circulating the Internet. Most are very vague in the actual prediction because let’s face it, unless you have the inside scoop on what new features will be launched or what user behaviors will end up being, you can’t really do much accurate predicting when it comes to the social web. Looking back at the past 4 years of predictions one thing is for sure…. businesses really need to get serious about social media. They really need to accept that whether they like it or not, their customers and brand advocates are online and there are ways to reach them… and tools to use that can help.

This, my friends, is where our social media prediction begins

We predict that brands will begin to truly understand the importance of social analytics. They will begin to understand … Read More »

What makes a hashtag relevant on Twitter?

Is it the popularity of the Tweeter that makes up the hashtag? Is it the creativity?

It seems like many brands don’t quite understand how, why or when to actually use hashtags so we’ve decided to break it down for you. We’re here to let you know how relevant a hashtag is on the various platforms, insider tips on using hashtags and mistakes we’ve all made, but need to stop making.

Twitter is one of the most relevant places that hashtags are used… and coincidently enough the first place hashtags were relevant.

Ways To Use Hashtags on Twitter

As keywords describing content in the Tweet so users are able to find it even if they aren’t following you.
As a way to host Twitter chats or parties.
To find information on a specific topic.
To follow trends.
To connect with people attending the same events.
To follow … Read More »