I’m sure your company has been advised to begin a Social Media campaign which means that you are probably overwhelmed with everything from Twitter RT’s to Facebook Groups, Profiles and Fanpages. Let’s not forget figuring out LinkedIn and where your business/brand really needs to be focusing.

Who can help you with all of this?

If your first reaction is your 17 year old niece, please reconsider.

Do you need a Social Media Strategist or a Social Media Manager?

If you need:

• A plan of attack
• Help getting started
• Consulting/mentoring
• Constant reviewing of all Social Media efforts
• Your Brand/business to stay on top of all new Social Media trends
• Research
• To always be looking to the future

Then you need a Social Media Strategist

If you need:

• A consistent stream of updates
• Interaction
• Your platforms to be pushing content

Then you need a Social Media Manager

Why Not Both?

Very good question, you should definitely find someone that can do both because the most successful Social Media campaigns are the ones that are strategically and uniquely planned and methodically and aggressively implemented.

You need one person or a team of people that can be as passionate about your business Online as you are Offline.

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