A wise person once said “Think before you speak” and while that still applies I think it’s also extremely fair to say that we all need to starting thinking before we Tweet, text or post anything anywhere online. CeeLo Green should have done just that this weekend when he decided to respond to people on Twitter in regards to allegations that in 2012 he slipped a female ecstasy and then raped her. (see BuzzFeed’s article about CeeLo Green’s Twitter mistake)

This is where we take CeeLo’s negative and turn it into a KiMedia Strategies positive. We can’t stress enough the importance of thinking before you react online. The Internet is a scary, crazy place where people are lurking, waiting for you to mess up. They’re waiting for you to Tweet something ridiculous enough to retweet and blog about. They are waiting for you to make a fool out of yourself and your brand.

Here are a few tips we utilize when dealing with client brands:

1. Don’t load your business/ brand accounts onto your apps on  your phone – it’s easy to think you’re Tweeting from one account only to mess up and Tweet from your company.
2. Schedule posts 5 minutes out with apps like MarketMeSuite so you can easily go back and review before they go live.
3. Refresh your page to make sure you are posting to the proper account.
4. Have staff copy/ paste posts that they’ve made into a Google doc spreadsheet so you know who is responsible for what.

Whatever you do, don’t assume that because you deleted it, it’s gone.

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