Coming up with a new update to post every day can become extremely difficult at times. Weekly specials stay the same week after week and your connections eventually get bored seeing such repetitive posts. Can you blame them? How bored would you get if you saw the same post from your favorite restaurant day after day after day?

What to do…. What to do?!

Well I guess you could start posting about local news. That works, right? 

It does work, on occasion especially with breaking news, happy stories and must know updates, but don’t turn your business social media platforms  into local news media streams. There’s a reason why we have local news.

You could start posting cat pictures. 

Why not?! Cats live on the Internet so they might as well make a home on your Facebook, Twitter and Instagram, right? Once again…. It works on occasion, but don’t make it the focus or topic of your message, unless you sell cat products. A great example of a good way to incorporate cats would be the following image.

You could share customer reviews and pictures.

This is a GREAT way to not only fill the void of nit having a unique update, but also a genius chance to brag about your company from the perspective of a very happy customer!

In the end all that matters is that what you post consistently positively represents your brand. If your posts consistently make your followers think WTF, you might need to rethink what you’re posting and remember, you can almost ALWAYS find a creative way to incorporate your brand with breaking news, trends and memes. You just need to do a little brainstorming!

If you need help coming up with a content strategy feel free to shoot us an email at besocial[at]kimediastrategies[dot]com

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