There’s nothing worse than promoting your services or product only to find out you can’t even give it away. It’s a horrible feeling thinking that your services or product isn’t wanted, isn’t it? If you’ve run a contest to try to give away something you usually sell and this has happened to you, don’t be discouraged. Chances are your product/ service isn’t bad, it’s just that people don’t know what it is or how it can be of value to you. Instead of running into this issue try giving away something that is more “wanted” that either compliments your services/ product or fits into the theme of the contest.

We held a Pinterest contest for a client for March Madness. The company specializes in search engine marketing and PPC campaigns. We weren’t about to try to give away PPC campaigns as that would limit the number of interested people. We already limited ourselves to a mostly female dominated platform and were holding a game time recipe contest so we chose a gift card to Williams-Sonoma.

The company offers no services that compliment that gift card, but when mailing the prize you can also send something promotional. Maybe you want to throw in a coupon for whatever the service or product is then. Just throw it in the package as an added surprise.

Granted, this does not always pertain to every company. There are many companies that give away their products, but they are well known, sought after, talked highly about prizes.

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