Facebook Updates and Changes Contest and Promotion TOS


Posted on August 29th, by Kim Randall in Blog Row, Facebook Tips, Social Media, Social Media Success. No Comments

Directly from Facebook’s small business blog:

It’s now Easier to Administer Promotions on Facebook

We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can facebook changes contest tosnow:
  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
We hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.
What does this mean for your page contests? Well it means that you can now run legitimate contests where a comment on a post or a like is considered an entry. You still may not require a “share” to be an entry, but why would you want to anyway? Most entries would never be seen due to privacy settings.
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