It’s easy to believe the old adage, “if you build it, they will come”. This couldn’t be further from the truth for social media….unless your name is Oprah. Part of your social media strategy should include weekly, if not daily, the task of seeking out new people to connect with. By doing this you are continually opening your brand up to fresh new eyeballs…that’s what you want anyway, right? You want to continually reach new, targeted social media users because then you have the ability to turn those connections into one of the following:

✏️ New customers

✏️ Brand advocates

✏️ Brand referrers

✏️ Brand supporters

These people could turn into some of the best advocates for your brand, wouldn’t you love that? It’s not as hard as you think to add this task to your daily or weekly social media routine especially when there … Read More »

We can’t preach it enough, social media engagement is king for all campaigns. It’s also the key to a successful holiday social media campaign. If all you do is post the same non-engaging, overly promotional content, potential customers will get bored. Think we’re wrong? Take off your business hat for a quick minute and think like a consumer. What content are you more likely to engage with? Ad-style postings or something more light hearted, and uber engaging?

*note: these ideas can be tweaked to work with any social platform. 

Here are some successful & highly engaging post ideas that can promote a brand while not being overly promotional:
Gift Cards

Take a picture of staff or customers holding your gift cards. Start your post by asking people to tag someone that would love to get that gift card for Christmas, or Hanukkah. Under that you can … Read More »

Throughout the years social media has increasingly become anything but social when it comes to brands & businesses. Whether it’s due to lack of time or terrible advice, it seems that the social aspect has become a lost art. Take a look at Twitter and see for yourself. Your feed is bound to be filled with a ton of sales ads, purchase links, affiliate propositions, and partial Facebook fed posts.

It’s Time To Make Social Media Great Again

That’s right, it’s time we start getting back to being social, having real conversations, and building legitimate relationships online. It’s time brands and businesses start putting a little time and thought into engaging, and for the love of all things good in this world, it’s time to stop with the automated DMs, & LinkedIn messages.

How Do You Put the Social Back in Social Media?

We’re … Read More »

I have always been, and will probably always be a huge supporter, and user of Twitter. I’ve had an account since its early days…you know, the days where there was so little happening that the main page was a live feed of the stream. I remember that after 10pm Central the newsfeed would primarily be in languages I am unfamiliar with. I also remember that people would talk…yes I do mean REAL conversations. Over the years I’ve experienced great success with Twitter, not just for my own personal account, but also for clients. So many ask how, and while the tips are so basic, it’s truly about the follow through.

I never stop building my community – Follow, follow, follow. I use Tweepi to key into conversations that are currently happening as well as to find very targeted accounts that I’m … Read More »

What makes a hashtag relevant on Twitter?

Is it the popularity of the Tweeter that makes up the hashtag? Is it the creativity?

It seems like many brands don’t quite understand how, why or when to actually use hashtags so we’ve decided to break it down for you. We’re here to let you know how relevant a hashtag is on the various platforms, insider tips on using hashtags and mistakes we’ve all made, but need to stop making.

Twitter is one of the most relevant places that hashtags are used… and coincidently enough the first place hashtags were relevant.

Ways To Use Hashtags on Twitter

As keywords describing content in the Tweet so users are able to find it even if they aren’t following you.
As a way to host Twitter chats or parties.
To find information on a specific topic.
To follow trends.
To connect with people attending the same events.
To follow … Read More »