They have FINALLY made their  Facebook scheduler just a little easier… especially when collaborating with other team members! Yes, this means they’ve finally added a “draft” option.

This is extremely exciting news for us here at KiMedia Strategies as we have thought that the scheduler has been a little tedious and outdated for quite some time. Kudos to you, Facebook. It’s about time you got something right… Now how about those post views….. #sigh

If you own or manage a Facebook page I’m sure you’ve noticed that it’s getting harder to organically build it with new likes. One of the best ways to organically build up numbers is to host a social media contest with a prize worth winning. If done right this could be an enormous success, however if not you might be looking at a page inflated with dead likes.

What are “Dead Likes”?

Think of Dead Likes like dead weight. They are there and provide absolutely no value. They slow down the progress of the page, don’t interact and would never be a customer. When you have fans that don’t interact Facebook views it as your content isn’t good enough to engage with and decreases the number of people that actually see your posts through their newsfeeds.

How Do You Prevent Gaining Dead Likes … Read More »

We’ve all heard the news and have had ample time to have individual and group pity parties. Some are petitioning online, others are just choosing to complain constantly and then there are people like us that have chosen to point out the positive. Let’s talk about creative strategies to increase engagement to your Facebook fanpages. 

1. Tag your friends in updates that relate to them.

Have a picture update that you know some of your personal friends would like? Tag them in it to increase the virality of the post.

2. Ask questions.

Don’t just post links all the time. Ask questions on your page pertaining to your industry.

Examples:

* Restaurants: Ask what their favorite special or meal is.

* Tech: Ask what their favorite gadget for 2013 has been.

*Industry specific: Ask tips they would give to other professionals.

Other ideas would be to ask what their … Read More »

If you read a lot of social media tips online you’ll notice that most are in agreement that images are the clear winner in the quest for better Facebook page engagement. We love to test theories and tips to see just how true they are and in this case… not so much. If you truly know the brand you are Facebooking for and truly know the audience you should be able to see comparable engagement with text, video and link posts as well. This isn’t easy though. You need to have an engaged audience. You also need to engage with your audience in order to receive continued engagement. It’s easy to share the latest Internet meme or craze and get likes. It’s also easy to buy 5,000 Facebook likes for $20, but we all know where both of those strategies … Read More »

Facebook has gone and done it again… They changed the way the newsfeed reacts to normal usage. One of the most frustrating things we’ve noticed is that Facebook toggles back to showing what they believe to be the “Top News” which could be as ridiculous as a post that one of your friends commented on that had received a ton of engagement. Now this is great for brands and individuals that are creating engaging posts, but it’s horrible when you’re looking to be updated with the most recent posts from pages and friends. A lot gets lost this way and although it was similar to this before, Facebook’s toggle to “Most Recent” seemed to stay and it didn’t revert back to “Top News” with every refresh of the page.

Here’s the easiest way to see the most recent content your connections … Read More »

Directly from Facebook’s small business blog:

It’s now Easier to Administer Promotions on Facebook
We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

Collect entries by having users post on the Page or comment/like a Page post

Collect entries by having users message the Page

Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:

It’s … Read More »

Last week we were Tweeting with some of our connections when we saw a post from one that cut our eye. A Twitter connection had seen an ad that was obviously targeting her for one reason or another, clicked it and much to her surprise… was not directed to the pedicure promotion she had clicked on from LivingSocial. This makes me wonder how many other companies are doing things like this and why they would even bother. Let’s be real for a minute. If you are advertising pedicures, but the landing page is selling tires, how many sales do you really think you’re going to make?

False advertisement should be banned from Facebook and is considered spam. Don’t be that company that scams others!